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PPT. Innova&Acción con Roberto Álvarez: El poder del neuromarketing

El último Innova&Acción de 2018 tuvo un invitado de excepción. Roberto Álvarez, profesor de New York University en la escuela Leonard Stern of Business, vino a Valencia a dar una ponencia muy enriquecedora sobre neuromarketing y cómo este afecta a la innovación y a los negocios. Todo un mundo de sensaciones, olores, emociones y deseos que pueblan nuestro cerebro y que, con los conocimientos adecuados, están al alcance del mercado. Con las herramientas del neuromarketing a su alcance, se diseñan experiencias, espacios, productos, centros comerciales, tiendas y servicios. ¿Qué será lo siguiente?...

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INF.- Global B2C ECommerce Country Report 2018

The Global B2C Ecommerce Country Report 2018 provides a brief overview of the state of ecommerce in the world. This report includes ecommerce trends, facts and figures, and offers insights into the Global ecommerce market. Topics and Scope The report is split into 10 main chapters Introducing: The world Global Ecommerce Case Study: New Retail Case Study: Global eRetail Events South America North America Europe Middle East Africa Asia & Oceania   Did you know? 43 Countries analyzed Total e-commerce growth rate is 66.4% Global B2C e-commerce sales to hit $2.1 trillion in 2018 Global* E-GDP to reach 3.69% in 2018  Desktop & mobile devices are used equally for Internet use Germany, UK and Sweden boast highest rankings Consumer still prefer to buy most products in-store North American internet penetration to reach 90% in 2018 While the global average penetration rate stood at 37% in 2017, North America’s social network penetration rate was at around 66%. Sweden has the highest proportion of shoppers, with an estimated 86% projected to shop online in 2018. China is the most popular online shopping destination globally. The Internet Inclusivity Index (The Economist Intelligence Unit) places Sweden, Singapore and the United States on top...

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INF.- Spain 2018 Ecommerce Report

Spain: 2018 Ecommerce Report provides a brief overview of the state of ecommerce in Spain. This report has been published by Ecommerce Foundation with hand-selected data that will help both domestic and international retailers evaluate their potential for success in the Spanish ecommerce market. Topics and Scope Introduction: Spain Infrastructure and Logistics E-commerce Landscape Spanish Consumers About the Report Did you know? Spanish population is expected to increase substantially Overall unemployment is falling, but remains stubbornly high for young people Spanish GDP is expected to grow in 2018 Spain ranks 17th in the E-Government development Index B2C turnover still growing at high rate for Spain Internet penetration increases with a positive growth rate Internet usage is above 90% for almost all age groups The number of Spaniards buying online is steadily increasing Desktop is the top choice by far (95%!) for online purchases Spanish stores steadily remain the most popular Omnichannel development in Spain is lagging behind Consumers buy from both pure-players and multi-channel Over 8 out of 10 consumers prefer home delivery 77% prefer using a third party online payment service Facebook is still the dominant social media platform Both consumers and businesses value security...

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Inf.- Estudio sobre la curiosidad en el trabajo en España

Son varios los motivos por los que decidimos explorar qué tal andan de curiosidad los trabajadores y las empresas españolas. Para empezar, en un contexto donde la competitividad de las compañías depende cada vez menos de la posesión de recursos difíciles de imitar y más de su capacidad de reconfigurarse para dar respuesta a los cambios que experimenta el entorno, las empresas necesitan estar gobernadas por dirigentes curiosos: ejecutivos con inquietudes, sin miedo de bucear en la complejidad de las situaciones a las que se enfrentan, preocupados por estar al tanto de las tendencias emergentes en su sector, y capaces de cuestionarse el statu quo de sus organizaciones. Pero hace falta más. Hoy la curiosidad no puede ser patrimonio exclusivo de la élite de dirigentes, sino que esta cualidad debe extenderse a una proporción mucho mayor de las personas de la organización. Los directivos no pueden ser los únicos que salgan al exterior a explorar para detectar tendencias y oportunidades, ni los únicos que se preocupen de mantenerse a la última en su profesión, ni los únicos que busquen nuevas soluciones para situaciones donde las recetas de siempre ya no dan resultado. Por su parte, la academia nos proporciona evidencias de que existe una relación positiva entre el nivel de curiosidad y el desempeño individual de los trabajadores. Sabemos, además, que los individuos curiosos tienden a aprender más y más rápido. También tienden a mostrar una mayor apertura a nuevas ideas, lo que facilita su adaptación a entornos cambiantes. Y suelen hacer más preguntas, lo que facilita su comprensión de las personas con las que se relacionan y los problemas a los que se...

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Brain Rules

  Brain Rules: 12 Principles for Surviving and Thriving at Work, Home, and School by John Medina takes what neuroscientists have learned about the brain and explains it in a way anybody can understand. With a heavy emphasis on the brain as a product of evolution (and countless references to peer-reviewed studies), Medina covers 12 brain functions and explains what goes on in the brain when they take place. Each chapter begins with an enticing hook, anecdote, or psychological experiment that illustrates some facet of a “brain rule.” Medina then explains the science behind the story while highlighting the importance of specific molecular changes that occur in the brain. Next, he presents guidelines for the reader to implement, such as the value of a power nap or a daily walk, to prevent neurological disorders and improve cognition. His advice provides a refreshing look at our lives through the lens of current scientific knowledge. Medina also includes several examples of current research in neuroscience to illustrate each brain rule. One interesting experiment explores the brain activity of a patient who observed a picture of Jennifer Aniston and another who viewed a picture of Halle Berry. The study, published by Dr Quiroga in Nature, used depth electrodes to monitor firing behavior of individual neurons in patients with epilepsy. One patient had a neuron that would fire only to a picture of Jennifer Aniston but not to pictures of other famous people. Another patient had a neuron that responded to a picture of Halle Berry dressed as Catwoman, but not to other actors dressed as Catwoman. Medina even explores brain differences between men and women and notes the “troubled history” of such discussions. Nevertheless, he provides helpful scientific information that neither supports stereotypes nor completely destroys them. In such discussions, he is first a scientist, helping the reader look at the facts and understand the biology before interpreting its application. In Brain Rules, Dr. Medina outlines 12 interesting ways to understand how our brain works. Each one of rules has a direct application to our understanding of the behavioral analysis. I will...

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