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Club de Desarrollo Personal y Liderazgo: Leadership Game

Os traemos la entrevista completa que le hicimos a Ezequiel Terol, Director Ejecutivo de John Maxwell Team, experto en nuestro último Club de Desarrollo Personal y...

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Innova&Acción con Binnakle Innovation Experience

El primer Innova&Acción de 2019 se centró en la gamificación a través de una metodología creada por Binnakle Innovation Experience. Os traemos la entrevista completa a Ana Sansón y muy pronto os compartiremos el resultado de la experiencia con el...

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PPT. Innova&Acción con Roberto Álvarez: El poder del neuromarketing

El último Innova&Acción de 2018 tuvo un invitado de excepción. Roberto Álvarez, profesor de New York University en la escuela Leonard Stern of Business, vino a Valencia a dar una ponencia muy enriquecedora sobre neuromarketing y cómo este afecta a la innovación y a los negocios. Todo un mundo de sensaciones, olores, emociones y deseos que pueblan nuestro cerebro y que, con los conocimientos adecuados, están al alcance del mercado. Con las herramientas del neuromarketing a su alcance, se diseñan experiencias, espacios, productos, centros comerciales, tiendas y servicios. ¿Qué será lo siguiente?...

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INF.- Global B2C ECommerce Country Report 2018

The Global B2C Ecommerce Country Report 2018 provides a brief overview of the state of ecommerce in the world. This report includes ecommerce trends, facts and figures, and offers insights into the Global ecommerce market. Topics and Scope The report is split into 10 main chapters Introducing: The world Global Ecommerce Case Study: New Retail Case Study: Global eRetail Events South America North America Europe Middle East Africa Asia & Oceania   Did you know? 43 Countries analyzed Total e-commerce growth rate is 66.4% Global B2C e-commerce sales to hit $2.1 trillion in 2018 Global* E-GDP to reach 3.69% in 2018  Desktop & mobile devices are used equally for Internet use Germany, UK and Sweden boast highest rankings Consumer still prefer to buy most products in-store North American internet penetration to reach 90% in 2018 While the global average penetration rate stood at 37% in 2017, North America’s social network penetration rate was at around 66%. Sweden has the highest proportion of shoppers, with an estimated 86% projected to shop online in 2018. China is the most popular online shopping destination globally. The Internet Inclusivity Index (The Economist Intelligence Unit) places Sweden, Singapore and the United States on top...

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INF.- Spain 2018 Ecommerce Report

Spain: 2018 Ecommerce Report provides a brief overview of the state of ecommerce in Spain. This report has been published by Ecommerce Foundation with hand-selected data that will help both domestic and international retailers evaluate their potential for success in the Spanish ecommerce market. Topics and Scope Introduction: Spain Infrastructure and Logistics E-commerce Landscape Spanish Consumers About the Report Did you know? Spanish population is expected to increase substantially Overall unemployment is falling, but remains stubbornly high for young people Spanish GDP is expected to grow in 2018 Spain ranks 17th in the E-Government development Index B2C turnover still growing at high rate for Spain Internet penetration increases with a positive growth rate Internet usage is above 90% for almost all age groups The number of Spaniards buying online is steadily increasing Desktop is the top choice by far (95%!) for online purchases Spanish stores steadily remain the most popular Omnichannel development in Spain is lagging behind Consumers buy from both pure-players and multi-channel Over 8 out of 10 consumers prefer home delivery 77% prefer using a third party online payment service Facebook is still the dominant social media platform Both consumers and businesses value security...

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