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The Right and Wrong Stuff by Carter Cast

Professional Reading Club The book we have read this month is The Right and Wrong Stuff. How brilliant careers are made and unmade written by Carter Cast, in which the author aims to explore the career derailment that most people suffer at some point of their professional development. It could be summarized with the following statement made by Cast in the book: “The derailment research shows that careers stall more from having the ‘wrong stuff’ (such as being insensitive to others) than lacking the ‘right stuff’ (for example, having strong analytical skills). What is more, Cast claims that the topic ‘career derailment’ should be included as part of career development dialogues instead of focusing only on strengths,just because people need to know fullypersonal feedback they could use to improve their careers. According to the author “It’s important to discover our strengths, BUT when we fail it’s because we do not understand and manage our weaknesses and vulnerabilities.” And companies have lot of work to do in this, because if they focus excessively on the positive, they do not take into consideration that “not all strengths are of equal importance. What you are good at might not be what your firm needs you to be good at”. Introduction: My blind spot and its trap door Within the introduction ‘My blind spot and its trap door’, Cast unfolds his personal experience thathave inspired him to conduct research on the “uncomfortable” topic of career derailment. Cast got a call from an old friend, and that call helped him to think about his professional situation. Since his twenties, Cast was part of the marketing team of the company PepsiCo that have several divisions and business around the world. Since the beginning, he received different promotions that made him feel proud enough of himself. However, due to the way he used to face his responsibilities, his boss Mike gave him negative feedback about how he was doing his job not only in terms of results, but managing people, in particular some consultants. As usual, he felt attacked and then down. After a while analysing...

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The Book of Mistakes

Have you ever thought why only a few people around the world are so successful? Which are the keys of developing an enviable personal and professional life? Obviously, there is clearly not one answer or a single path to follow to achieve our goals, but we can learn tips and tricks on how to do it. One of the most common way to do it is learning from our own mistakes, or from the other’s, even if in that process we repeat them repeatedly. But what if we build the capacity of avoiding the most common mistakes? That is the idea behind The Book of Mistakes. 9 secrets to creating a successful future.   If you are interested in understanding how to learn from achievements - personal or professionally- rather than failures, this is a must-read book adapted for all the adult age groups. In one of the interviews we can see or read about the author, Prichard said that we all make mistakes that tend to follow us. Because of that, he did a research of more than 1,000 successful, powerful and well-known leaders around the world asking them about mistakes, regrets, fears and success. After analysing all the data collected, he decided to create this book in a fable way as, according to him, because: first, we remember more stories; second, we empathised better with characters to the storyteller, and third, because he was “bored about self-guided books”, so he wanted to write “something to enjoy”, in other words, a novel to get involved. The readers will find an interesting fiction novel that, in the end, is a motivational self-help book with less than 200 pages written in an optimistic tone. Nine principles of success can be gleaned from the three interconnected stories, which run parallel throughout the book: the first one is about a monk on a mission in England of 1425; the second is about a girl named Aria living in the American colonies in the 1770s, and the third and central one, David’s present story in which he struggles with life. Let’s start with...

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Quiero ir a la Cena de Gala

[captainform id="1247226"] Si has seleccionado la opción de Pago por Paypal en el formulario, reserva tu plaza aquí: Socio, Colaborador, Estudiante asoc., Blue red e Innova&acción €40,00 EUR Socio, Colaborador, Estudiante asoc., Blue red + 1er Acompañante €80,00 EUR Resto de acompañantes y No socios €50,00...

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E-commerce: Logística, modelo de negocio, experiencia del cliente y tecnología

Personas y tecnología son las dos partes de un binomio inseparable si queremos tener éxito en nuestra estrategia de comercio electrónico. Además esta estrategia debe ir ineludiblemente ligada a una estrategia más amplia de transformación digital de la empresa para resultar exitosa. Esta podría ser la principal conclusión de la última sesión de Innova&aación: Hibridando personas y tecnología en el Mercado Único Digital. La sesión, enmarcada en un proyecto más amplio, cuyo objetivo es acercar a nuestras empresas las oportunidades y los retos que suponen que la creación de un Mercado Único Digital realmente cohesionado en Eurpa, contó con la participación de expertos de distintas áreas: José Esteves. Profesor del Área de Sistemas de IE Business School, analista de sistema de información y consultor. Mikel Díez. Lidera en IBM la Transformación Digital de negocios para el sur de Europa. Alejandro Touriño. Socio del área de Information Technology de ECIJA y asesor en derecho del entretenimiento y de nuevas tecnologías. Carlos Goga. Economista, escritor, entrenador de empresarios y profesor. Lucas González. Economista y representante de la Comisión Europea en España. En el presente informe además de plasmar las conclusiones de la jornada, análizamos el estado del arte actual del comercio electrónico.   EVOLUCIÓN DEL E-COMMERCE El comercio a lo largo de los años ha experimentado una evolución rápida y dinámica. Sin embargo, su significado y finalidad, no cambian: se trata del intercambio de un bien o servicio, a cambio de una recompensa monetaria. Esta actividad de intercambio forma parte del día a día de los consumidores, que están expuestos a miles de productos y servicios, utilizados para cubrir y satisfacer sus necesidades. Si hablamos de comercio electrónico o e-commerce, nos referimos a la misma actividad del comercio, solo que vía internet. El e-commerce, nació aproximadamente 38 años atrás, cuando Michael Aldrich, conectó una televisión doméstica a una computadora posibilitando que se llevase a cabo una transacción en tiempo real (por medio de una línea telefónica). De este modo, Adrich desarrolló un sistema que permitía las transacciones online entre las empresas y los consumidores. Corría el año 1979. Desde ese momento,...

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INF.- Employer Branding. Cuando la percepción puede convertirse en realidad

El Ranstad Award es el mayor estudio independiente de employer branding a nivel mundial. Se trata de un estudio de forma independiente con más de 200.000 encuestados en todo el mundo y es un verdadero reflejo del employer branding para las mayores empresas del país. Ofrece información valiosa para ayudar a las empresas a dar forma a su marca. "Los países, las empresas y los empleados poseen necesidades sutilmente diferentes. Por tanto, el employer branding de una compañía debe ser capaz de transmitir aquellos rasgos que hacen única a cada...

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Horario de Fallas y Semana Santa

Desde la Asociación queremos desearos que disfrutéis al máximo de estos días festivos. Con motivo de las Fallas y  Semana Santa, nuestra sede permancerá cerrada los días: 18 de marzo 24, 25 y 28 de marzo 4 de abril Por otro lado, los días 17, 29, 30, 31 de marzo y 1 de abril abriremos en horario de 8 a 15h. Nuestro objetivo: recargar pilas para seguir ofreciéndoos propuestas atractivas y...

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