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Professional Reading Club

Una biblioteca profesional hecha a la medida de tu tiempo

Es imposible leer todas las publicaciones que salen al mercado sobre materia empresarial. En el Professional Reading Club seleccionamos y resumimos para ti los títulos más interesantes.

Desde la creación del Professional Reading Club hemos analizado numerosos libros que ahora te ofrecemos en nuestra biblioteca. En ella podrás acceder a una larga lista de títulos adaptados a tu tiempo, que te ayudarán de forma rápida y fácil a conocer las mejores prácticas, herramientas y estrategias profesionales, a la vez que te pones al día con el inglés de negocios, ya que la mayoría de ellos son en inglés.

Cada mes encontrarás un nuevo libro complementado con vídeos, entrevistas, presentaciones y documentos. El objetivo es que conozcamos y debatamos sobre las últimas tendencias e ideas del mundo de los negocios.

A continuación, os presentamos los tres próximos libros sobre los que vamos a trabajar. A través de los comentarios podréis formular vuestras dudas, expresar vuestra opinión y generar debate sobre la temática de cada título.

El último lunes de cada mes, publicaremos nuestro libro seleccionado, condensado a través de textos, vídeos, presentaciones y otros documentos.

Y recueda… “Las personas que leen al menos siete libros de negocios al año ganan 2,3 veces más que aquellos que leen solo uno.” United States Department of Labor

Ya tienes muchos títulos a tu disposición, ¿te los vas a perder?

 

Abril. The New One Minute Manager

Publicado por a las 16:38 en las categorías de Próximos libros | Comentarios desactivados en Abril. The New One Minute Manager

Abril. The New One Minute Manager

The New One Minute Manager This book teaches the quickest way to increase productivity, profits, job satisfaction, and personal prosperity. It is a revolutionary new management method that is already producing very real results for top managers and Fortune 500 companies nationwide. Many believe that it will soon be recognized as the answer to the nation’s falling productivity — America’s answer to Japan’s Theory Z. The One Minute Manager is an easily read story which quickly shows you three very practical management techniques. As the story unfolds, you will discover several studies in medicine and the behavioral sciences which help you understand why these apparently simple methods work so well with so many people. By the book’s end you will also know how to apply them to your own...

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Mayo. The Anticipatory Organization

Publicado por a las 16:46 en las categorías de Próximos libros | Comentarios desactivados en Mayo. The Anticipatory Organization

Mayo. The Anticipatory Organization

The Anticipatory Organization Technology-driven change is accelerating at an exponential rate, but moving fast in the wrong direction will only get you into trouble faster! Reacting to problems and digital disruptions, no matter how agi  le you and your organization are, is no longer good enough. The Anticipatory Organization teaches you how to separate the Hard Trends that will happen, from the Soft Trends that might happen, allowing you to jump ahead with low risk and the confidence certainty can provide. Accelerate innovation and actively shape the future—before someone else does it for you! Digital transformation has divided us all into two camps: the disruptor and the disrupted. The Anticipatory Organization gives you the tools you need to see disruption before it happens, allowing you to turn change into advantage....

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Junio. Top of Mind

Publicado por a las 16:47 en las categorías de Próximos libros | Comentarios desactivados en Junio. Top of Mind

Junio. Top of Mind

Top of Mind What do all successful businesses have in common? They’re the first name that comes to mind when people think about their particular market. How do companies achieve this? By developing habits and strategies that focus on building meaningful relationships and delivering value consistently, day in and day out. In Top of Mind, the cofounder of a leading content marketing company shows you how to create business opportunities by occupying the space at the top of your audience’s minds―and keeping it there. This groundbreaking book explains how consumer needs and expectations have changed and what this shift means for readers interested in building a brand―whether you’re a leader in marketing engaging potential customers, a VP of sales bringing in new business, or a director of HR who’s recruiting the best talent in the industry. It provides effective ways to establish trust and foster connections; maintain transparency and consistency; identify and clearly communicate the “why” behind the message; and create processes to make that message part of a brand’s DNA...

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