• English

10 Tips about how to read a business book

The number of business books published in the United States every year are about 11.000, that make very difficult to choose a good one to read and get the best from it. Here you have a selection of 10 tips that will help you choose and read the right book. Suggestions from friends and colleagues are best, because they know you and your circumstances. Reliable media sources that regularly review business books are also a great source for concentrate in the book than interesting you most. Blogs, tweets, and Facebook statuses can be just as a help. Start with the cover. The tittle gives the book is about, them scan the table of contents. Most business books are made up a three to five major sections, each containing a number of chapters. Chapters are always titled and often subtitled to provide additional context. You might be surprised how often a scan of the Table of Contents will rule out a book. The introduction is THE most important part of any book. In business books, introductions are something different. You can immediately sense the tone and pace the author is going to use. The introduction should provide an explicit promise and the path by which it will be delivered. If you can’t make it through the introduction, and if it doesn’t leave you intrigued, chances are the book isn’t going to turn you on either. Choose Your Own Path. Set at least fifteen minutes aside to read and don’t spend much longer than 45 minutes. Too short a time and you can’t get your brain calmed down enough to pay attention to what you are reading. Too long and you’ll exceed your cranial buffer and start to forget important pieces. Destill the Central I Idea.: To be able to get something out of a book, you first need to understand what that key idea is, then summarize the key points. After finish a chapter, try to summarize the key points in your own words. Don’t stay in line. Once you`ve figured out the outline of the ideas, skip to the...

Leer más

10 Business Books of 200 pages more or less

We enjoy reading, we need to speak English, we want to know about business, but we don’t have much time. So the answer is read a small book in English. Here you have some options, easy, quick and interesting books under 250 pages. IT’S NOT HOW GOOD YOU ARE, IT’S HOW GOOD YOU WANT TO BE. 128 PAGES. Is a handbook of how to succeed in the world - a pocket "bible" for the talented and timid to help make the unthinkable and the impossible possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all endeavours that can be applied to aspects of modern life. This book provides an insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. PURPLE COW. 160 PAGES Godin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out from the herd. Risky, edgy, and enlightening, Purple Cow will stand with Malcolm Gladwell's The Tipping Point and Godin's other books as classics of business innovation. SIX THINKING HATS. 173 PAGES Thinking Hats can help you think better to making decisions and exploring new ideas. It is an approach that thousands of business managers, educators, and government leaders around the world have already adopted with great success. "The main difficulty of thinking is confusion," writes Edward de Bono, long recognized as the foremost international authority on conceptual thinking and on the teaching of thinking as a skill. "We try to do too much at once. Emotions, information, logic, hope, and creativity all crowd in on us. It is like juggling with too many balls." The solution? De Bono unscrambles the thinking process with his "six thinking hats. KISS THAT FROG. 192 PAGES. Psychologists believe that the way people think about themselves has a profound effect on the quality of their lives. Negative mental attitudes or mindsets are one of the biggest...

Leer más