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INF.- Spain 2018 Ecommerce Report

Spain: 2018 Ecommerce Report provides a brief overview of the state of ecommerce in Spain. This report has been published by Ecommerce Foundation with hand-selected data that will help both domestic and international retailers evaluate their potential for success in the Spanish ecommerce market. Topics and Scope Introduction: Spain Infrastructure and Logistics E-commerce Landscape Spanish Consumers About the Report Did you know? Spanish population is expected to increase substantially Overall unemployment is falling, but remains stubbornly high for young people Spanish GDP is expected to grow in 2018 Spain ranks 17th in the E-Government development Index B2C turnover still growing at high rate for Spain Internet penetration increases with a positive growth rate Internet usage is above 90% for almost all age groups The number of Spaniards buying online is steadily increasing Desktop is the top choice by far (95%!) for online purchases Spanish stores steadily remain the most popular Omnichannel development in Spain is lagging behind Consumers buy from both pure-players and multi-channel Over 8 out of 10 consumers prefer home delivery 77% prefer using a third party online payment service Facebook is still the dominant social media platform Both consumers and businesses value security...

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