• English

The E-Myth Revisited

In The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed. He then shows how to apply the lessons of franchising to any business whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way. The  idea of the entire book is that businesses are started by technicians frustrated by working for someone else who haven’t yet realized that doing the same job for themselves doesn’t alleviate the need for management and business infrastructure. The key principles which form the foundation for the E-Myth approach to business are: 1. Most new businesses are started by technicians -- people who are skilled at what they enjoy doing. Most new businesses are started by technicians – people who are skilled at what they enjoy doing, and who figure they’d rather work for themselves than for someone else. 2. Technicians assume they understand how a technical business works. In reality, they never do. Almost all new business owners assume that because they understand the technical work of the business, they understand how a technical business works. In reality, these are two completely different issues, and blurring the distinction between the two is a fatal error. 3. Building a business takes three skill sets: •    The entrepreneur -- supplies the vision. •    The manager -- supplies order and systems. •    The technician -- supplies the output 4. Businesses generally go through three phases of growth: •    Infancy -- when the technician is to the fore. •    Expansion -- when better management skills are required. •    Maturity -- where an entrepreneurial perspective is needed. The first section is an excellent...

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