• English

INF.- Tech Trends 2016: Innovating in the digital era

In a business climate driven by powerful digital forces, disruption, and rapid-fire innovation, every company is now a technology company. Whereas technology was traditionally confined largely to operations and execution, its digital expression now informs all aspects of business, from ideation to delivery. We witness daily how it drives product design, upends venerable business models, and rewires competition. The ascendance of exponential technologies to a place of strategic primacy has occurred within a turbulent context. Globalization is driving borderless growth across established and emerging markets. Barriers to entry are being lowered, if not demolished. In this climate, new entrants focused on niches, specific functions, and overlooked domains can make meaningful impacts on a mglobal stage traditionally dominated by the world’s biggest players. At the same time, customers are demanding evolved methods of engagement that are personalized, contextual, and tailored for individual usability and utility. Likewise, the very nature of employment is evolving as new skill sets become bargaining chips. Talent scarcity complicates efforts to rethink operating and delivery models across functions and domains. To help make sense of it all, we present Deloitte’s seventh Technology Trends report, our annual in-depth examination of eight trends that are likely to disrupt businesses in the next 18–24 months. From blockchain and augmented reality to the Internet of Things and the socially responsible applications of technology, these trends embody the macro forces fueling innovation: digital, analytics, cloud, and the changing role of IT within the enterprise. We balance our coverage of each trend by also considering the implications of cyber risk in the areas of security, privacy, regulatory mandates, and compliance. We intentionally examine cyber risk not as a separate topic, but as an enterprise discipline embedded in the planning, design, and realization of each individual trend. The theme of this year’s report is innovating in the digital era, which is inspired by the opportunities today’s CIOs—across industries, geographies, and company sizes—have to shape tomorrow for every corner of their organizations by transforming “business as usual.” These leaders are in a rare position to imagine a future, and then harness innovation to build...

Leer más

Where good ideas come from by Steven Johnson

The natural history of innovation Steven Johnson is a successful Brooklyn-based science writer who has penned books on everything from neuroscience to cholera to pop culture. In his latest book Where Good Ideas Come From: The Natural History of Innovation, he attempts to apply lessons from the history of science to an exploration of idea generation. It’s an important question – in an age where economic opportunity is driven by innovation, breakthrough and technological disruption, figuring out how to trigger good ideas is like learning how to transmute base metals into gold. But although Johnson begins from a scientific perspective, he finds himself frequently crossing over into the realm of urban planning, urban design and economic development. Essentially, Johnson looks to science – from evolutionary biology to the biodiversity of coral reefs to the invention of the World Wide Web by Tim Berners-Lee – to uncover parallels to the ways in which ideas are generated. But Johnson then suggests that it is possible to learn the lessons of this scientific survey, and to build and create physical environments where ideas are generated more frequently and more effectively. Much like Richard Florida, he sees concentrations of talent and diversity as key drivers of idea generation. He suggests that while good ideas can emerge anywhere, the sheer concentration of different perspectives, talents, cultures and approaches in a large urban center allows for “superliner scaling in urban creativity”. In other words, cities are exponentially better at idea generation based on their concentration of innovation triggers. View full...

Leer más

INF.- Lessons for digital leaders

Since 2007, our unique research has asked one simple question: What actions can leaders take to confirm their digital investments deliver and sustain value? To get to the answer, we study the practices and performance of global companies, drawn from the experience of  nearly 2,000 business and technology executives. This year we have identified 10 critical attributes that correlate with stronger financial performance. Top-performing companies are more deliberate in their digital strategy, innovation, and execution. They are more likely to have CEO commitment, strategic clarity, and shared understanding. They are more apt to take a broad view when applying technology and identifying sources of innovation. And they are more prone to being skilled at turning their data into insight, proactive in cybersecurity, and consistent in measuring outcomes from digital investments. Those organizations that displayed these attributes—our Digital IQ leaders—were twice as likely to achieve more rapid revenue and profit growth as the laggards in our...

Leer más

INF.- Innovation Union Scoreboard 2015

The impact of the economic crisis has become visible for several Member States which showed a decreasing innovation performance compared to last year. Last year's edition showed that there were positive signs as the innovation performance improved and the catching up process of less innovative countries resumed after it had reversed two years ago. This year’s edition shows a mixed picture, with 13 Member States presenting a declining innovation performance and 15 Member States improving their performance compared to last year. However, differences are becoming smaller between the different Member States: innovation performance has continued to converge in 2014 following the trend resumed last...

Leer más

Purple Cow

Create a remarkable product, stop advertising an start innovating Every month we have more and more members of the Association who enroll in the Professional Reading Club, a good opportunity to meet new people, practice English and get the habit to read business books. The last meeting, we discussed about the book The Purple Cow, written by the Marketing guru Seth Godin, who considerate that the traditional marketing isn’t working anymore. For many years marketers have used the five ( or more) 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, Permission, Pricing, Positioning, Packaging … aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow. ¿What is a Purple Cow? Godin describes a Purple Cow like something phenomenal, something counterintuitive and exciting and unbelievable. Something remarkable.  Every day, consumers come face to face with a lot of brown cows, that mind boring products, but you can bet they won't forget a Purple Cow. Something remarkable is worth talking about, worth paying attention to. Boring stuff quickly becomes invisible. The most important thing is create safe products and combine them with great marketing. The rule is: Create remarkable products that the right people seek out. His  advises is: stop advertising and start innovating. To make the readers understand that rule, the author analyze successful brands, like Starbucks, Krispy Krme, Jet Blue ,o markets like the elevator market. At the same time he considerate that the reason we can’t find a purple cow is because we are afraid. Seth Godin's 10 Ways to raise a purple cow Differentiate your customers. Find the group that's most profitable. Find the group that's most likely to influence other customers. Figure out how to develop for, advertise to, or reward either group. Ignore the rest. Cater to the customers you would choose if you could choose your customers. If you could pick one underserved niche to target (and to dominate), what would it be? Why not launch a product to compete with your own that does nothing but appeal to...

Leer más