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INF.- Social Media. Tactical plan

Before you get started on your social media  initiatives, here are some action items to keep in mind: Assign ownership of each channel/strategy to someone within your organization Create buyer people and know which people are on which social media sites Train your sales teams to use social media for lead generation and customer acquisition Create a social media policy and distribute it to your employees—also distribute it to your agencies Encourage employees to be active participants in social media—don’t be afraid to...

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