• English

Rework, how to doing work differently

Rework is a short book that centers on keeping things at work simple, written by Jason Fried and David Heinemeier Hansson, the executive team of 37signals, responsible for the profitable web application Basecamp, Backpack, Highrise, and Campfire. The company also created Ruby on Rails, a web application framework which is the back bone of most of the web 2.0 world. Some people’s definition of success is lots of employers, fancy offices and big bureaucratic board rooms filled with executives and departments. Some people love the thrill of finding adventure capital. These things go against the efficiency mantra preached here. Rework teaches to be as small, and thus agile, as possible, seek outside funding only when absolutely necessary, and make money rather than spend it. The book definitely conveys the message of the authors that the way the majority of small business owners think is the wrong way and points these companies in a new direction. They say things like: learning from mistakes is overrated, Planning is guessing, meetings are toxic and underdo your competition. Also, they claim that workaholism is a bad idea, you need less than you think, avoid seed money. Avoid traditional marketing. Make something that truly matters and don’t be another carbon copy. The idea is enjoy what you do and let it show in the quality of the product you sell. Make your own stuff and keep with you who are as enthusiastic as you are about products. If you want to know more about the content of each chapter you can download this summary here. Interesting links: Recap. Interview: Jason Fried Author of REWORK & Co-founder of 37signals...

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