• English

INF.- Guide to marketing metrics analytics

Do you know what profits a 10% increase in your marketing budget would generate? According to the Lenskold Group's 2010 B2B Lead Generation Marketing ROI Study, the most common answer to this question is "I Don't Know". Forty-four percent (44%) of qualified marketers have no idea what a 10% budget increase could do for their companies.If you fit into this 44%, you will experience difficulty protecting your budget. In fact, you'll likely find yourself asking the question the other way arround: wath will happen now that my budget has been decreased by 10%? You can't expect your organization to place value on something you're unable to...

Leer más