• English

10 Business Books of 200 pages more or less

We enjoy reading, we need to speak English, we want to know about business, but we don’t have much time. So the answer is read a small book in English. Here you have some options, easy, quick and interesting books under 250 pages. IT’S NOT HOW GOOD YOU ARE, IT’S HOW GOOD YOU WANT TO BE. 128 PAGES. Is a handbook of how to succeed in the world - a pocket "bible" for the talented and timid to help make the unthinkable and the impossible possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all endeavours that can be applied to aspects of modern life. This book provides an insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads. PURPLE COW. 160 PAGES Godin uses the principle of the Purple Cow to show businesses how to leave behind their boring marketing strategies and stand out from the herd. Risky, edgy, and enlightening, Purple Cow will stand with Malcolm Gladwell's The Tipping Point and Godin's other books as classics of business innovation. SIX THINKING HATS. 173 PAGES Thinking Hats can help you think better to making decisions and exploring new ideas. It is an approach that thousands of business managers, educators, and government leaders around the world have already adopted with great success. "The main difficulty of thinking is confusion," writes Edward de Bono, long recognized as the foremost international authority on conceptual thinking and on the teaching of thinking as a skill. "We try to do too much at once. Emotions, information, logic, hope, and creativity all crowd in on us. It is like juggling with too many balls." The solution? De Bono unscrambles the thinking process with his "six thinking hats. KISS THAT FROG. 192 PAGES. Psychologists believe that the way people think about themselves has a profound effect on the quality of their lives. Negative mental attitudes or mindsets are one of the biggest...

Leer más